L’Oreal Paris’s Tinted Serum Foundation, Physicians Formula Butter Bronzer, and my true holy grail, E.l.f.’s Power Grip Primer, are some drugstore beauty products that I’ll always go back to. Many of you are fans of the stronghold formula which won a Cosmo Readers’ Choice award last year. e.l.f. just announced its first hair products: a Power Grip Hair Gel Wand and a Power Grip Gel Pomade.
Power Grip Hair Gel Wand
Power Grip Hair Gel Wand: $5 at ELF Cosmetics; e.l.f. Power Grip Hair Gel Wand: $5 at ELF Cosmetics; Gel Pomade Brush Bundle: $11 at ELF Cosmetics.
These hair products are inspired by the viral primer that people love for keeping makeup in place. They are meant to give your hair the same budge free staying power. The pomade comes in a huge jar with a hairbrush for only $11 (a great deal for its size). It’s great for smoothing hair back into sleek updos, styling fringe or defining texture. The pomade also smells fruity and fresh, which is a step up from most gels that don’t smell this good. Then there’s the wand, which costs only $5 in true e.l.f style and works wonders for smoothing flyaways shaping edges, and making finishes that are free of bumps.
LA Beauty Test Reveals Pore-Blurring Primer That Keeps Skin Smooth and Plump for Over 12 Hours
For Cosmopolitan, Jasmine Hyman
I tried all three products before they came out on March 4, and as you can see, they turned my dull ponytail into a polished updo. The curved bristle brush caught every stray hair and helped me make a perfect high ponytail (which, to be honest, pulled my face too). My hair didn’t feel crunchy or sticky even after hours of wear, and it held up in a 95 degree yoga class.
Cosmopolitan’s Jasmine Hyman
These Power Grip hair products turned my frizzy stringy hair into shiny and smooth hair in just a few swipes and brush strokes. No one is surprised that e.l.f has done it again, coming up with drugstore products that work just as well (if not better) than ones that cost three times as much. I can say with confidence that these are going to be my new favourite styling products.
