Charlotte Tilbury became famous for her Magic Cream, which was first used on her fashion models and A-list clients as a secret skincare sauce. It then became one of the most famous skin creams in the world. It has been a best-seller ever since, but now, ten years later, it has been completely changed. On paper, it seems risky, but Magic Cream V2 has already gotten great reviews before it even came out. Four out of five of the brand’s testers said it was like “a facelift in a jar.”
A bold statement? Yes, of course. But if you look at how great Amal Clooney and Penelope Cruz look these days, you might think Charlotte is on to something.
Charlotte Tilbury’s new magic cream
At the time, Amal’s skin looked perfect. Jeff Kravitz at the Golden Globes
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The glamorous 50-somethings are some of Tilbury’s most loyal customers, and they’ve already been showing off the new cream on the red carpet: Amal at the Golden Globes and Penelope at The Bride! premiere, and both looked amazing.
Charlotte Tilbury’s new magic cream
Mike Marsland/WireImage/Getty Penelope Cruz looked beautiful at the BAFTAs.
Jonathan says the brand did its “largest ever clinical study in skincare” on over 500 people in clinical settings across multiple ages, races, genders, skin types, and countries, with testing points starting at 28 seconds after application. This is why the claim is so quick.
Tilbury also wanted to find a new formula that would visibly fight aging without causing irritation, which is important for a product that is so important for red carpet and backstage prep. “We tested it after people had non-ablative laser to really show that Magic Cream versus a placebo really repairs the skin much faster.” Jonathan says, “We’re really excited about that.”
He says that the most important thing is that the brand hasn’t thrown out the baby with the bathwater in its search for ageless skin. “You get that famous Magic Cream glow that you love, but it also now targets and reverses signs of aging that you can see. So, those are dryness, wrinkles, fine lines, plumpness, elasticity, firmness, sagging, dullness, redness, uneven texture, and necklines. It’s going to be your one and only.
What did this GH beauty director think? I was a little worried that one of my favorite dry cream revivers would be messed with because I’ve been using Magic Cream for years.
Charlotte Tilbury’s new magic cream
Beauty director Lynne Hyland is also a fan of the new Magic Cream formula.
The thick, luxurious texture, the instant jig of joy my skin gives as it goes on, and the way it feels like it is quenched all stay the same. Makeup goes on easily, and yes, we Tilbury girls rely on that instant glow.
