Ek achhi skincare routine ki foundation cleansing aur moisturising hoti hai, lekin agar aap apni routine ko next level par le jaana chahti hain aur apne specific skin type aur concerns ko target karna chahti hain, to yahin par face serums ka role shuru hota hai. Serums mein aam tor par high-strength active ingredients hote hain, jaise retinol, vitamin C aur niacinamide, isi liye inhein skincare routine ka powerhouse step kaha jata hai.

Jahan moisturisers ka kaam hydration dena hota hai aur cleansers pores ko saaf rakhne mein madad karte hain, wahin serum aapko apni unique skin concerns par focus karne ka mauka deta hai. Sahi formula chunne par serum sensitivity ko kam, dehydration ko control, breakouts ko clear, aur fine lines aur enlarged pores ki appearance ko reduce karne mein madad kar sakta hai. Kaafi impressive, hai na?
Maine saalon mein hundreds of serums test kiye hain, hyaluronic acid serums se lekar mature skin ke liye targeted formulas tak. Aur beauty industry mein 50 saal se zyada collective experience rakhne wali Who What Wear team ke recommendations ko mila kar, neeche maine un serums ka roundup tayar kiya hai jo waqai standout karte hain.
What Is a Face Serum?
Agar aap soch rahi hain ke face serum asal mein hota kya hai, to simple si baat yeh hai ke serum ek lightweight topical skincare product hota hai jismein aam skincare products ke muqable mein zyada concentrated aur targeted active ingredients hote hain.
Consultant dermatologist Thivi Maruthappu ke mutabiq, serums patle texture wale topical products hote hain jo specific concerns ko address karne ke liye banaye jate hain. Yeh moisturiser se is liye alag hote hain kyun ke moisturiser zyada tar upper skin barrier ko hydrate aur protect karta hai, jab ke serum comparatively epidermis mein gehra kaam karta hai.
Byoma ki director of innovation and R&D Laura Bamidele kehti hain ke serums specific issues jaise breakouts, fine lines aur dryness ko target karte hain, jab ke moisturisers skin ko condition karke hydration lock karte hain. Yani moisturiser ek protective layer deta hai aur serum ko behtar tareeqe se kaam karne mein support karta hai.
Who Should Use a Face Serum?
Experts ke mutabiq, face serum har skin type ke liye useful ho sakta hai, lekin is ka selection aapke concern par depend karta hai. Agar aapko pigmentation, dehydration, acne, dullness, redness ya fine lines jaisi koi concern hai, to ek targeted serum aapki routine mein valuable addition ban sakta hai.
Laura Bamidele kehti hain ke serum tab introduce karna chahiye jab aap kisi specific concern ko address karna chahein. Unka yeh bhi kehna hai ke retinol serums 25 saal se kam umar walon ke liye recommend nahi kiye jate.
Serum use karne ka best tareeqa yeh hai ke pehle apna main skin goal decide karein, phir uske mutabiq formula chunein. Agar do alag concerns hain, to aap ek serum subah aur ek raat mein use kar sakti hain. Bas layering karte waqt yeh yaad rakhein ke har ingredient ek dusre ke saath compatible nahi hota.
How to Choose the Right Face Serum for You
Agar aap sahi serum choose karna chahti hain, to aise ingredients dekhein jo skin barrier ko support karein aur skin ko hydrated aur healthy feel karayein. Neeche different skin types ke liye key ingredients diye gaye hain.
Oily skin ke liye: Combination ya oily skin ko PHA aur zinc jaise ingredients se faida hota hai. Yeh gentle exfoliation ke saath oil balance karte hain, blemishes ko target karte hain aur pores ko unclog karne mein madad dete hain.
Dry skin ke liye: Dry skin ko squalane aur glycerine jaise nourishing actives suit karte hain jo skin ko instant hydration dete hain aur damaged barrier ko repair karne mein support karte hain.
Dull skin ke liye: Agar skin lifeless lagti ho to niacinamide aur hyaluronic acid bohat achhe options hain. Niacinamide skin tone ko bright aur even karta hai, jab ke hyaluronic acid skin ko deep hydration de kar glow enhance karta hai.
How to Apply a Face Serum
Serum ko skincare routine mein lagane ka basic rule yeh hai ke thin textures pehle aur heavy textures baad mein aati hain. Is liye serum ko hamesha cleansed skin par moisturiser se pehle lagana chahiye.
Thivi Maruthappu ke mutabiq, serum lagane ke baad kariban 10 minute ka gap dena behtar hota hai, phir moisturiser apply karein. Aksar serums ko daily use karne par kuch hafton mein noticeable results dikhne lagte hain. Kuch formulas din mein do martaba bhi use kiye ja sakte hain, lekin hamesha pack instructions check karni chahiye.
The Best Serums Tried and Tested
| Category | Product | Price |
|---|---|---|
| Best Face Serum Overall | Estée Lauder Advanced Night Repair Serum | £65 |
| Best Prescription-Level Formula | Skin + Me Daily Doser | £30 |
| Best Face Serum for Mature Skin | Clarins Double Serum | £65 |
| Best Face Serum for Dry Skin | Vichy Mineral 89 Hyaluronic Acid Booster Serum | £28 |
| Best Face Serum for Oily Skin | SkinCeuticals Silymarin CF Vitamin C Salicylic Acid Antioxidant Serum | £165 |
| Best Face Serum for Sensitive Skin | Avène Cicalfate+ Intensive Skin Restorative Serum | £37 |
1. Estée Lauder Advanced Night Repair Serum
Best overall serum ke taur par yeh product un logon ke liye perfect hai jo ek hi serum se multiple concerns target karna chahte hain. Ismein hyaluronic acid aur peptides jaise effective ingredients hain jo dryness, dullness, dehydration, uneven tone aur fine lines par kaam karte hain.
Pros: Multiple concerns ko target karta hai, effective ingredients se packed hai.
Cons: Kaafi mehnga hai.
2. Skin + Me Daily Doser
Yeh serum un logon ke liye best hai jo prescription-level skincare chahte hain bina traditional dermatology consultation ke high cost ke. Brand aapke skin analysis ke basis par personalised formula tayar karta hai jismein tretinoin ya hydroquinone jaise ingredients ho sakte hain.
Pros: Personalised formula, prescription-level ingredients, monthly adjustment.
Cons: Subscription model ke saath ongoing commitment chahiye.
3. Clarins Double Serum
Yeh mature skin ke liye standout option hai. Iska dual formula fine lines ko soften, texture refine aur skin ko plump aur radiant banane mein help karta hai. Plant extracts environmental stressors ke against bhi support dete hain.
Pros: Normal, oily aur dry skin sab ke liye suitable, mature skin par khaas tor par acha.
Cons: Kaafi expensive.
4. Vichy Mineral 89 Hyaluronic Acid Booster Serum
Agar aapki skin dry ya dehydrated rehti hai to yeh serum bohat strong contender hai. Ismein hyaluronic acid aur brand ka volcanic mineralising water maujood hai jo skin ko moisture se bhar deta hai, jab ke texture halka aur fast-absorbing rehta hai.
Pros: Affordable, super hydrating, refreshing texture, all skin types ke liye suitable.
Cons: Bottle travel-friendly nahi hai.
5. SkinCeuticals Silymarin CF Vitamin C Salicylic Acid Antioxidant Serum
Oily skin ke liye yeh serum exceptional hai kyun ke yeh excess oil aur shine ko visibly control karta hai. Ismein 15% vitamin C brightening ke liye aur salicylic acid blemishes aur texture ke liye maujood hai.
Pros: Oil control, natural glow, lightweight formula.
Cons: Bohat mehnga, scent har kisi ko pasand nahi aayegi.
6. Avène Cicalfate+ Intensive Skin Restorative Serum
Sensitive ya irritated skin ke liye yeh serum bohat soothing option hai. Ismein Avène thermal spring water hai jo inflamed skin ko calm karta hai aur saath hi skin barrier ko strengthen karne mein madad deta hai.
Pros: Soothes, calms, hydrates aur barrier ko protect karta hai.
Cons: Highly targeted concerns ke liye itna strong nahi.
7. Caudalie Vinoperfect Brightening Dark Spot Serum
Dark spots aur pigmentation ke liye yeh serum bohat mashhoor hai. Brand ka patented Viniferine uneven tone aur pigmentation ko target karta hai, jab ke olive squalane hydration deta hai bina greasy finish ke.
Pros: Hydrating, glowy finish, dark spots par kaam karta hai.
Cons: Expensive.
8. Medik8 Crystal Retinal 1 Serum
Dull skin aur early signs of ageing ke liye yeh serum bohat effective hai. Ismein stabilised retinal hota hai jo skin ko smooth aur renew karta hai, jab ke hyaluronic acid aur glycerin hydration aur glow dete hain. Different strengths ki wajah se yeh progression-friendly bhi hai.
5 Beginner Exercises That Build Core Strength Faster Than Planks and Improve Stability After 55
Pros: Different strengths available, dullness ke liye bohat acha.
Cons: Beginners ke liye irritation ka risk ho sakta hai, is liye slow start zaroori hai.
9. Naturium Niacinamide Serum 12% Plus Zinc 2%
Combination skin ke liye yeh serum smart choice hai. Niacinamide aur zinc ka combo oil production ko regulate karta hai, pores ki appearance ko kam karta hai aur skin barrier ko support karta hai.
Pros: Combination skin ke liye ideal, affordable.
Cons: Bahut zyada dry skin walon ke liye shayad kam nourishing lage.
10. Bioeffect EGF Power Serum
Fine lines aur ageing signs ke liye yeh premium serum strong results dene ke liye jana jata hai. Sirf 12 ingredients ke bawajood yeh wrinkles, pigmentation, dryness aur loose skin par kaam karta hai, aur clinical studies mein bohat strong improvement dikhayi gayi hai.
Pros: Highly targeted anti-ageing formula, powerful visible results.
Cons: Kaafi costly.
11. Skin Rocks Retinoid 3 Vitamin A Face Serum
Acne-prone skin ke liye yeh serum ek advanced option hai. Retinoids dead skin buildup ko kam karte hain, pores unclog karte hain aur breakouts ke saath post-inflammatory pigmentation ko bhi address karte hain.
Pros: Breakouts aur clogged pores dono mein madadgar.
Cons: Mehnga hai aur beginners ko pehle lower strengths se start karna chahiye.
12. SkinCeuticals C E Ferulic Vitamin C Serum
Hyperpigmentation aur glow ke liye yeh brand ka iconic serum hai. Daily use ke saath yeh sun damage aur pigmentation ko reduce karta hai aur skin ko instant aur long-term radiance deta hai.
Pros: Beautiful glow, hyperpigmentation ke liye strong option.
Cons: Bohat expensive.
13. Dr. Jart+ Cicapair Intensive Soothing Repair Serum
Redness ko reduce karne ke liye yeh serum bohat acha hai. Ismein cica ya centella asiatica hoti hai jo skin ko cool, calm aur soothe karti hai. Watery gel texture irritated skin par instant relief feel karata hai.
Pros: Refreshing texture, irritation calm karta hai, redness reduce karta hai.
Cons: Watery texture har kisi ko pasand nahi aayegi.
14. La Roche-Posay MelaB3 Serum
Uneven skin tone aur dark spots ke liye yeh serum cult-favourite ban chuka hai. Ismein Melasyl, niacinamide, retinol aur hyaluronic acid ka blend hai jo tone ko even karne, post-blemish marks ko reduce karne aur skin ko smooth banane mein help karta hai.
Pros: Multiple concerns ko target karta hai, lightweight texture.
Cons: Thoda expensive.
15. Byoma Phyto-Mucin Glow Serum
Glowy skin ke liye yeh affordable serum bohat acha option hai. Ismein plant peptides, hyaluronic acid aur phytomucin maujood hain jo hydration, barrier support aur natural radiance dete hain.
Pros: Affordable, lightweight, natural glow deta hai.
Cons: Packaging travel ke liye thodi bulky hai.
16. CeraVe Skin Renewing 10% Pure Vitamin C Serum
Agar aap ek aisa vitamin C serum chahti hain jo effective bhi ho aur sensitive skin ko irritate bhi na kare, to yeh bohat strong option hai. Ismein 10% vitamin C, ceramides aur hyaluronic acid hain jo glow ke saath hydration bhi dete hain.
Pros: Affordable compared to other vitamin C serums, sensitive skin-friendly.
Cons: Experienced vitamin C users ko stronger formula chahiye ho sakta hai.
17. Guerlain Abeille Royale Youth Watery Oil Serum
Radiance aur nourishment ke liye yeh serum alag type ka sensorial experience deta hai. Iske microbeads skin par burst ho kar silky liquid mein badal jate hain aur honey-based formula skin ko plump, smooth aur luminous finish deta hai.
Pros: Silky texture, hydrating, radiant finish.
Cons: Oily skin ke liye har waqt best choice nahi, thoda expensive.
18. Sunday Riley Good Genes Glycolic Acid Treatment
Smoothing aur resurfacing ke liye yeh glycolic acid treatment bohat effective hai. Glycolic acid dead skin cells ko dissolve karta hai, jis se congestion kam hota hai, texture smooth hoti hai aur complexion zyada bright nazar aata hai. Fine lines aur hyperpigmentation par bhi yeh support deta hai.
Pros: Congestion target karta hai, smoother texture reveal karta hai.
Cons: Pehli dafa use par thoda tingly feel ho sakta hai.
How We Tested
Best face serums ko select karne ke liye multiple editors ne jin ki skin types, tones aur concerns alag alag thay, in formulas ko kai hafton tak test kiya. Har serum ko texture, absorption, ingredient efficacy, compatibility aur visible results ke basis par evaluate kiya gaya.
Why Trust Us
Who What Wear UK mein hum jante hain ke beauty one-size-fits-all nahi hoti. Hamare editors ne saalon mein hazaron products test kiye hain aur dermatologists, makeup artists aur industry experts ke saath mil kar guides ko research-backed aur practical banaya hai.
Hum un formulas par focus karte hain jo waqai results dete hain, chahe woh affordable favourites hon ya luxury investments. Hamari recommendations real performance, ingredient knowledge aur honest editor testing par mabni hoti hain.
’90s Bob Haircut Returns for Spring With a Modern Update Creating Fresh Volume and Soft Movement
